Instead of substituting them, online is supplementing the user experience by adding interactivity and a feedback system to the communication. The digital revolution is helping us add on new audiences to the reach we already have through our print and television platforms. Most leading publications such as the Malayala Manorama newspaper, The Week and Manorama Weekly are already online, and many more are in the pipeline. Recognising the changing media landscape, Manorama Online has been built as a platform for the group to deliver almost all of its content to a global audience. How is the digital revolution affecting conventional business models? Manorama Online is the most popular Indian website in the region, as per Effective Measure, the online audience measurement system. Our women's magazine, Vanitha, is India's largest circulated women's fortnightly and has a huge demand in the region. The Week, an English magazine title from the Group, is India's largest general interest news magazine with a weekly circulation of 213,191 copies. Manorama News, the Malayalam news channel, is the first to have a dedicated beam for the Middle East. The group brings out a wide range of magazines, reaching audiences of all age groups and sections of the society. With a tradition of more than 120 years, the Malayala Manorama newspaper is India's largest read and circulated regional language newspaper with 1.7 million copies per day and 17 editions across India and the Arabian Gulf. The Malayala Manorama Group is one of India's largest media houses. Mariam Mammen Mathew, Chief Operating Officer of Manorama Online, told the newspaper's strategy to Emirates Business.Ĭould you give us an overview of the Group's activities? The online edition receives up to a billion page views per month and the group is using the digital route to expand its business in the UAE. Globally, while newspapers are struggling or even closing shop because of competition from internet, the Manorama Group has launched a Gulf version of Manoramaonline.
Malayala Manorama, India's third largest newspaper with sales of more than 1.7 million copies per day, and founded over a century ago, is charting its growth plan.
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